# joeyescopel.com


## Posts

- [SEO Is Not Dead in AI Search | Google Raised the Standard](https://joeyescopel.com/seo-is-not-dead-in-ai-search-google-raised-the-standard/)
- [SEO Is Not Dead in AI Search | Google Raised the Standard](https://joeyescopel.com/seo-is-not-dead-in-ai-search/): Over the past year, AI Search has triggered a wave of new tactics, new acronyms, and a lot of confusion.
- [How a Dallas HVAC Company Moved From Position 13 to Position 2 in 90 Days](https://joeyescopel.com/dallas-hvac-seo-case-study/): A Dallas-area HVAC company had strong reviews, an active Google Business Profile, and a solid local reputation, but rankings stayed flat for 7 months across its service area.
- [Case Study Choice Real Estate Contact Clicks Up 117](https://joeyescopel.com/real-estate-seo-case-study/): This Real Estate SEO Case Study explores how Choice Real Estate strengthened its presence in Shepparton’s competitive property market, where organic search plays a direct role in generating buyer enquiries, rental leads, and appraisal requests.

## Pages

- [Blog/Case Studies](https://joeyescopel.com/blog-case-studies/): What I changed on Shopify stores and local business sites, what moved, and when.
- [About](https://joeyescopel.com/about/): Joey Escopel is a Shopify SEO specialist based in Sultan Kudarat, Philippines.
- [HomePage](https://joeyescopel.com/): I'm Joey Escopel. I fix what stops Google and AI search engines from reading your store, then build the pages that get it ranked and cited.
- [Projects](https://joeyescopel.com/projects/): Praesent eu dolor eu orci vehicula euismod. Vivamus sed sollicitudin libero, velit. Nullam et maximus lorem. Suspendisse maximus dolor quis consequat volutpat.
- [Contacts](https://joeyescopel.com/contacts/): Integer ac interdum lacus. Nunc porta semper lacus a varius pellentesque habitant morbi tristique senectus et netus.
- [Home](https://joeyescopel.com/home/): Vivamus eget aliquam dui. Integer eu arcu vel arcu suscipit ultrices quis non mauris.

## Optional

- [Agent (MCP protocol)](websites-agents.hostinger.com/joeyescopel.com/mcp)

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